This is obviously a move intended to push Mariah’s fans to buy the CD instead of downloading it online.

So far we were used to celebrities endorsing products and politicians, and this comes to reverse the roles in a very interesting way…which got me thinking of how else this new style of promotion could work for other artists and bands.

These are my suggestions:

• Dire Straits could very appropriately be endorsed by Gordon Brown
• The Who would be backed by the new president of the EU, Mr. …hmmm… what was his name?
• The UK’s Meteorological Department should support Scottish band Wet Wet Wet
• Any Electricity Authority in the world could sponsor AC/DC
• English rock band The Clash would get the ideal endorsement from Mahmoud Ahmadinejad
• Merrill Lynch could suitably support American band The Pretenders
• Silvio Berlusconi could throw his millions behind The Kinks
• Chrysler’s new ads should all be played to the tunes of The Grateful Dead

and

• The new agreement following the forthcoming UN Climate Conference in Copenhagen should be printed to be distributed with a CD including the best of Blind Faith